We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]
The Power of Business Cards
Business Cards: More Than Just a Card A business card is more than a little square you hand out to people or leave at businesses. The power of business cards can have a huge effect on your business and its brand, when done correctly. Yes, your business cards can hold that much power. If you […]
My Takeaways from Traffic & Conversions Summit 2018
I am sitting in this Southwest airplane flying home from my first Traffic & Conversions Summit in sunny (and COLD) San Diego. I would love to say that I am presently excited and inspired from the massive amounts of information downloaded into my brain, but I’m slightly perturbed that Southwest’s WiFi isn’t working at the […]
Google Search Console
What is the Google Search Console? The Google Search Console, or Console, is a set of tools for webmasters, marketers, and SEO experts to monitor and evaluate a website’s performance in Google search results. It’s a free service offered by Google. The Console is a valuable tool for determining the success of your marketing […]
Email Marketing Campaigns
Why Email Marketing? Many people check their email at least once a day. Email is good for communicating on the go, tracking packages, and keeping up with blogs or newsletters. Yes, some emails immediately get sent to the trash but, when done correctly, some emails do get opened up. These emails result in visits to […]
2017 Digital Shopping Experience Trends and How To Capitalize On Them
Shopping on the Internet is here to stay! It’s not only an option for the casual customer looking for a bargain or the latest gadget, it is rapidly moving to the forefront of consumerism—shopping will never be the same again. As the 2017 digital shopping experience grows, so must the marketing effort. Digital marketing is […]
Shopify Experts: Chelsea & Rachel Co.
Chelsea & Rachel Co is proud to work with Shopify as experts at setting up eCommerce stores, digital marketing, and design. What Do We Do In Shopify? With Shopify, you can do a lot to create a successful website. Shopify can help improve a website because the platform lets you keep track of sales, set up […]
Twitter and Your Business
How Twitter Works Twitter is an online news and social media platform abundant with hashtags and tweets of 140 characters. With short tweets, people can say what they need to say in a short and sweet message. Tweets can be made private or public; public allows for them to be retweeted by others. Retweeting […]
Use Instagram for Business Marketing
More Than Visuals Instagram is more than just a place to post photos with amazing filters and clever hashtags. When done correctly, business owners can use Instagram for business marketing. Enhance your marketing techniques, expand your business, and gain more followers. When you know how to use a social media platform to your benefit, you […]
Create a Landing Page for Conversions
Why a Landing Page? Landing pages are great for your business because they take your audience directly to your main business page. When you successfully create a landing page for conversions, not only do your conversion rates increase but, you also succeed in telling your readers about your business, your products/services, how they will benefit from them, […]