Email Marketing: The most cost-effective way to communicate. Part I

March 5, 2019March 12, 2019 Articles, Digital Marketing, eCommerce, Online Marketing

Why is email marketing the most cost effective? Isn’t email dead? No, email marketing is not dead. In short, when you send out emails to market a product or service ... Read more

Intro to Conversion Rate Optimization

February 6, 2019 Articles, Digital Marketing, eCommerce, Online Marketing

Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions.  Using this definition as the context, then, when the goals of ... Read more

How To Use Digital Marketing for eCommerce Websites

January 7, 2019January 8, 2019 Digital Marketing, eCommerce

They say … You can’t teach an old dog new tricks. A leopard can’t change its spots. These sayings imply that something tried and true can’t be changed. And maybe ... Read more

Happy New Year! 2019 & E-Commerce…

January 3, 2019 Articles, Digital Marketing, eCommerce, Facebook, Instagram, Online Marketing, Shopify, Social Media, Videos

E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for ... Read more

Chelsea & Rachel Co. – – Today’s problem-solving digital marketing team!

December 5, 2018 Articles, Digital Marketing, Online Marketing, Shopify, Social Media

Chelsea and Rachel…a perfectly balanced team. Well, here we are. It’s December already and the New Year is just around the corner. The coming year has special significance for the ... Read more

Shopify Experts—Chelsea & Rachel Co.

November 3, 2018 Articles, Digital Marketing, eCommerce, Online Marketing

Shopify: E-Commerce in a box.  It has never been easier for anyone with something to sell to create and launch an online business. There are over 120 e-commerce platforms available ... Read more

The Customer Journey

October 2, 2018October 2, 2018 Articles, Digital Marketing, eCommerce, Online Marketing

Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. ... Read more

The Sales Funnel: Mapping the Customer’s Journey

September 1, 2018September 27, 2018 Articles, Digital Marketing, eCommerce

Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we ... Read more

The Rise of the Digital Marketing Agency

August 1, 2018October 2, 2018 Articles, Digital Marketing, eCommerce, Online Marketing

We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s ... Read more

The Power of Business Cards

May 8, 2018September 27, 2018 Uncategorized

Business Cards: More Than Just a Card A business card is more than a little square you hand out to people or leave at businesses. The power of business cards ... Read more