Case Study
Picnic Time
Picnic Time
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From Humble Beginnings to Outdoor Excellence: The Picnic Time Legacy
Gustavo Cosaro and Mario Tagliati, who overcame poverty and orphanage hardships in post-war Italy, started "Two Gentlemen from Verona" in sunny Southern California in 1975. Originally offering wine, cheese, and service, they later expanded to create Picnic Time with the help of C+R, a Shopify and digital agency. Picnic Time became known for quality, innovation, and the pleasure of outdoor dining, spurred by customer requests for picnic baskets.
Digital Victory: PicnicTime's Online Store Performance Highlights
Over the past 90 days, PicnicTime's online store has witnessed remarkable growth across various essential metrics. Impressively, online store sessions have surged by 91%, indicating a significant increase in traffic to our platform. This influx of visitors has translated into tangible outcomes, with total sales recording a notable uptick of 39%. Additionally, the total number of orders has seen a robust increase of 54%, indicative of strong customer engagement and purchase intent. Noteworthy is the soaring conversion rate by 74%, underscoring the efficacy of our strategies in converting website visits into actual sales. These encouraging trends signal a period of outstanding performance and bode well for the future trajectory of our online business.
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+91%
Online Store Session (90 Days)
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+39%
Total Sales
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+54%
Total Orders
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+74%
Conversion Rate
