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A special report from the floor of ShopTalk 2023

C+R Co.


Show Notes

In this podcast episode, the host is joined by Chelsea from Chelsea and Rachel, an agency that specializes in subscription and e-commerce strategy, UX/UI design, and development.

They discuss the challenges that brands face in increasing customer lifetime value and the need to become more scrappy and customer-focused.

They also talk about the importance of personalization and the effectiveness of landing pages in increasing conversion rates.

Chelsea emphasizes the importance of collaboration between agencies and brands to improve the quality of work and better serve the customer.

They also discuss the importance of simplifying the message and making the checkout experience more seamless.

Ben is joined by Chelsea from Chelsea & Rachel, an agency that specializes in subscription and e-commerce strategy, UX/UI design, and development.

They talk about the challenges brands face in increasing customer lifetime value and the need to be more scrappy and customer-focused.

Personalization and landing pages are key to increasing conversion rates.

Chelsea stresses the importance of collaboration between agencies and brands to improve work quality and better serve customers.

Simplifying the message and making checkout seamless is also crucial.

Timestamps

*Challenges in increasing customer lifetime value [00:00:31]*

Chelsea and the host discuss the challenges that brands face in increasing customer lifetime value and the need to become more scrappy and customer-focused.

*Effectiveness of landing pages in increasing conversion rates [00:04:20]*

Chelsea talks about the effectiveness of landing pages in increasing conversion rates and mentions that running targeted ads to a landing page that’s specific to your market can result in a three times increase in sales and conversion rate.

*Importance of personalization in increasing growth [00:06:45]*

Chelsea mentions that personalization is the key to growth this year and discusses the importance of personalizing the message to the consumer.

*Challenges for agencies and brands [00:07:51]*

Discusses the challenges that agencies and brands face in increasing customer lifetime value and the need to become more scrappy and customer-focused.

*Importance of personalization and landing pages [00:12:11]*

Talks about the importance of personalization and the effectiveness of landing pages in increasing conversion rates.

*Collaboration among agencies [00:14:39]*

Advocates for collaboration among agencies to serve the customer better and improve quality.

*Vendor Selection [00:15:49]*

Chelsea discusses the importance of vendor selection for customer service, email marketing, and post-purchase upsell. They mention some of the vendors they work with, including Clavio, Attentive, Gorgeous, and Rich Panel Partners.

*Vision and Use Cases [00:19:32]*

Chelsea talks about the importance of understanding a brand’s vision and exploring all the different use cases before recommending a vendor. They mention the six areas brands need to focus on, including automatic email, SMS, and reviews, customer service, and good tracking of data.

*AI and Personalization [00:21:51]*

Chelsea discusses the fascination and potential of AI in the world of information overload and creative space. They mention Triple Whale and Audacity as great tools for data aggregation. They also talk about the legitimate use cases of AI, particularly in personalization.

*Personalization [00:23:25]*

The speakers discuss the importance of personalization in customer experience and how AI can help brands personalize their offerings.

*Simplifying the message [00:27:17]*

The speakers talk about the importance of simplifying the message and making the checkout experience more seamless.

*Agency contact information [00:27:49]*

The speakers provide contact information for their agency, Chelsea and Rachel, for those interested in learning more.





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