The year is nearly half over, and the eCommerce industry is doing quite well. A lot is going on… innovations, trends being established, statistics being compiled, forecasts are emerging for future growth, etc., etc., etc. So, what are some of the issues making noise thus far that are earning a lot of attention? On the […]
Category: Online Marketing
Email Marketing — Part II: It’s the best way to market your business.
Welcome back! In this continuation of the discussion on Email Marketing, we will look at some of the specific details and tactics that go into effective email marketing. But first, a question: Are you aware that, according to hubspot.com, it costs five times more to attract a new customer, than to keep an existing one?That’s […]
Email Marketing — Part I: The most cost-effective way to communicate.
Why is email marketing the most cost effective? Isn’t email dead? No, email marketing is not dead. In short, when you send out emails to market a product or service to the public it works. First, some statistics: According to a 2018 study conducted by the Radicati Group, there will be 3.8 billion email […]
Intro to Conversion Rate Optimization
Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the context, then, when the goals of a business are defined, we make decisions on how to optimize those goals. This article is going to touch on the merits and effects […]
Happy New Year! 2019 & E-Commerce…
E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for internet marketing in the coming year. But it’s been a bit of a challenge this year to come up with some definitive predictions for […]
Chelsea & Rachel Co. – – Today’s problem-solving digital marketing team!
Chelsea and Rachel…a perfectly balanced team. Well, here we are. It’s December already and the New Year is just around the corner. The coming year has special significance for the Digital Marketing firm of Chelsea and Rachel Co. The year 2019 holds the promise of being the best year yet for this fast-rising team […]
Shopify Experts—Chelsea & Rachel Co.
Shopify: E-Commerce in a box. It has never been easier for anyone with something to sell to create and launch an online business. There are over 120 e-commerce platforms available for an aspiring entrepreneur to use for creating their own business online. One of the most well-known, and arguably, the most widely used e-commerce […]
The Customer Journey
Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. On the surface, these two may appear quite similar. But there are nuances that make them distinct. The distinctions are significant enough that it […]
The Rise of the Digital Marketing Agency
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]
My Takeaways from Traffic & Conversions Summit 2018
I am sitting in this Southwest airplane flying home from my first Traffic & Conversions Summit in sunny (and COLD) San Diego. I would love to say that I am presently excited and inspired from the massive amounts of information downloaded into my brain, but I’m slightly perturbed that Southwest’s WiFi isn’t working at the […]