The critical first step of every project. We come together and talk through the project front to back. Each team member’s role is assigned, so we communicate in sync and not miss a beat. (We’re not fans of redundant work; guessing you aren’t either). Our big task in this phase is to ask probing questions and learn all we can about your business, your internal team, and your favorite people – your customers.

This is the ideation stage, where we work behind the scenes to gather industry research and data to give us a solid understanding of your market and niche. Then it’s time to gather assets and do a comprehensive audit of your website, apps, and analytics. Net we develop a detailed outline of our recommendations. Here’s where our expertise meets our client’s individual goals to make the magic happen. We discuss the strategy and adjust as needed before pulling out the calendar and assigning project milestones, tasks, and timelines.

Clarity and communication are key for any successful partnership, so each project has an assigned project manager who is there for you from start to launch. Your PM will manage the day-to-day and track progress to ensure we’re on time and on budget. Efficient weekly meetings are scheduled to give both teams the opportunity for strategic touch points throughout the process.

This is how we communicate your brand’s mission, impact, and overall engagement with the world. Our designers work to dig in with your team to confirm guidelines (look, feel, tone, typefaces, colors, core messaging, etc.) and ensure the project coheres to your current branding. As needed, our in-house artists and developers will create icons, badges, flourishes, and amazing animations to engage your audience and tell your story. Our UX/UI designers develop Figma files that translate into clean, modular code.

Developing useful, quality content is at the heart of a successful redesign strategy. The way we outline it, our content strategy includes a rework of copywriting on your pages along with the product descriptions, placement of CTAs, blog feeds, and more.
With the whole funnel laid out for them, our writers will craft content that’ll strategically bring customers down the funnel to eventually purchase. We include targeted metadata for each page based on in-house SEO research, and with that, we always have the proper Schema Markup for products, blogs, contact, and FAQs.

Our developers focus on ease of use for both customers and your team. We specialize in developing custom modular Shopify sites that enable your team to create and post content and make creative updates without the need for a back-end developer to move code around.

Our lead developers are part of the strategy team long before the building begins, offering technical input on the customer journey, ADA compliance, API integrations, and site speed. This makes a smooth transition when they create DRY, modular, clean code that translates into UX/UI designs that convert.