First published on Empireflippers.com
Topics Discussed in this episode:
- What inspired Chelsea and Rachel to start a digital marketing agency together (02:19)
- How Ecommerce marketing has changed and evolved over time (04:42)
- The nuances of Shopify versus other eCommerce platforms (10:31)
- Chelsea explains which Shopify marketing channels have the best ROI (14:52)
- How to implement an effective Shopify marketing strategy(20:05)
- How to deepen customer engagement when growing a Shopify brand (27:55)
- Common pitfalls Shopify sellers should avoid (31:29)
- The real-world results Chelsea and Rachel’s marketing strategies have achieved (34:47)
- Why Chelsea and Rachel decided to focus on food and wellness brands (38:58)
- How Chelsea and Rachel have carved a space for themselves in Ecommerce as women-led founders (42:17)
