Instagram Stories for Business

Instagram Stories just launched and I will tell you how it is – I wasn’t happy, at first. Great, Instagram/Facebook, let’s just be like Snapchat. I was even super annoyed with the stories circles up top. Thanks, for ruining my favorite app and disrupting everything I knew.

Well, fast forward just one day. I am slowly coming down off that fence. I put on my marketing hat and began to think through how it can be leveraged for myself, our business and our clients. So I started to think through the tactics and the structure.

Here’s my short list of why I believe Instagram Stories is a better alternative to many other things than just Snapchat Stories for brands and businesses.


Instagram Stories For Businesses

  1. Use Posts for Images. Stories for Videos.
  2. More Tracking and Understanding
  3. Small Business Friendly