Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. On the surface, these two may appear quite similar. But there are nuances that make them distinct. The distinctions are significant enough that it […]
Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we looked at how the Digital Marketing Agency began and how it has evolved into what it is today. The intricacy of today’s eCommerce fundamentally […]
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]
What is the Google Search Console? The Google Search Console, or Console, is a set of tools for webmasters, marketers, and SEO experts to monitor and evaluate a website’s performance in Google search results. It’s a free service offered by Google. The Console is a valuable tool for determining the success of your marketing […]
Why Email Marketing? Many people check their email at least once a day. Email is good for communicating on the go, tracking packages, and keeping up with blogs or newsletters. Yes, some emails immediately get sent to the trash but, when done correctly, some emails do get opened up. These emails result in visits to […]
Shopping on the Internet is here to stay! It’s not only an option for the casual customer looking for a bargain or the latest gadget, it is rapidly moving to the forefront of consumerism—shopping will never be the same again. As the 2017 digital shopping experience grows, so must the marketing effort. Digital marketing is […]
Chelsea & Rachel Co is proud to work with Shopify as experts at setting up eCommerce stores, digital marketing, and design. What Do We Do In Shopify? With Shopify, you can do a lot to create a successful website. Shopify can help improve a website because the platform lets you keep track of sales, set up […]
How Twitter Works Twitter is an online news and social media platform abundant with hashtags and tweets of 140 characters. With short tweets, people can say what they need to say in a short and sweet message. Tweets can be made private or public; public allows for them to be retweeted by others. Retweeting […]
Why a Landing Page? Landing pages are great for your business because they take your audience directly to your main business page. When you successfully create a landing page for conversions, not only do your conversion rates increase but, you also succeed in telling your readers about your business, your products/services, how they will benefit from them, […]
Running a successful ecommerce business requires a special set of skills. Whether it’s SEO, social media, customer service, shipping and fulfillment or email marketing, often you need to be a jack of all trades. What are some of the areas you find yourself spending the most time on in your business? Do you think all of […]
