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Tag: digital shopping

The Customer Journey

The Customer Journey

  Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. On the surface, these two may appear quite similar. But there are nuances that make them distinct. The distinctions are significant enough that it […]

The Sales Funnel: Mapping the Customer’s Journey

The Sales Funnel: Mapping the Customer’s Journey

  Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we looked at how the Digital Marketing Agency began and how it has evolved into what it is today. The intricacy of today’s eCommerce fundamentally […]

The Rise of the Digital Marketing Agency

The Rise of the Digital Marketing Agency

  We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]

2017 Digital Shopping Experience Trends and How To Capitalize On Them

2017 Digital Shopping Experience Trends and How To Capitalize On Them

Shopping on the Internet is here to stay! It’s not only an option for the casual customer looking for a bargain or the latest gadget, it is rapidly moving to the forefront of consumerism—shopping will never be the same again. As the 2017 digital shopping experience grows, so must the marketing effort. Digital marketing is […]