Trends are showing that grocery eCommerce is not only on the rise but set to explode in the coming years. This year alone, food and beverage eCommerce sales grew 18.2%.
Tag: digital shopping
Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. On the surface, these two may appear quite similar. But there are nuances that make them distinct. The distinctions are significant enough that it […]
Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we looked at how the Digital Marketing Agency began and how it has evolved into what it is today. The intricacy of today’s eCommerce fundamentally […]
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]
Shopping on the Internet is here to stay! It’s not only an option for the casual customer looking for a bargain or the latest gadget, it is rapidly moving to the forefront of consumerism—shopping will never be the same again. As the 2017 digital shopping experience grows, so must the marketing effort. Digital marketing is […]