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Tag: business strategy
Intro to Conversion Rate Optimization
Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the context, then, when the goals of a business are defined, we make decisions on how to optimize those goals. This article is going to touch on the merits and effects […]
Happy New Year! 2019 & E-Commerce…
E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for internet marketing in the coming year. But it’s been a bit of a challenge this year to come up with some definitive predictions for […]
Chelsea & Rachel Co. – – Today’s problem-solving digital marketing team!
Chelsea and Rachel…a perfectly balanced team. Well, here we are. It’s December already and the New Year is just around the corner. The coming year has special significance for the Digital Marketing firm of Chelsea and Rachel Co. The year 2019 holds the promise of being the best year yet for this fast-rising team […]
Creating a Brand for your Business
Why Branding? Creating a brand is a huge part of your marketing strategy. Without a brand, how do people know who you are and what you do? How do you make yourself stand out? Your brand is also something you do not want to create after you have already opened. The brand will inform your customers […]
Graphic Design: More than Just an Image
Everyone has heard the popular saying “a picture is worth a thousand words” and for a business, that is a very accurate statement. About 65% of the general population are visual learners so when a business’ website is more than just words, it is more interesting and draws in more people. Also, when the graphics […]
