As important as it was to showcase their incredible products and integrate seamless shopping, it was equally important for their brand to connect with moms from all walks of life. At Chelsea & Rachel Co., we know how powerful the right copy can be, and we were thrilled to highlight their personable and relatable brand story in a way that resonates with mothers everywhere.
Long story short? Sometimes, less is more! The goal was to make a significant impact without tons of unnecessary copy. Through a collaboration with Motherlove, we were able to keep website text to a minimum while still evoking reassurance, trust, and relief in real-life moms looking for answers.