A group of normal people full of kind-hearted intentions. Good Karma Foods believes that little acts of good add up to happy hearts and warm smiles. That good food fuels good people, creating better communities and a brighter tomorrow. And they believe in food that is nutritious and delicious and lets plants shine.
They also wanted to take the opportunity to change direction and create something dynamic for Direct to Consumer during this launch.
They Leaned on Chelsea & Rachel Co for strategy, creative direction, and as the experts on how to develop a customer experience and sales strategy.
When we started working with Good Karma, they had an information-based website, and their primary sales were to businesses. Their sales were good, but they knew they could reach more people with a strategy in place for bringing their brand online.
We challenged them as a brand resulting in a short pause on the project, mid-launch, to flesh out their branding identity to create that memorable experience for their customers. The design team knocked it out of the park, and their amazing team as a whole pulled together and implemented it right away, allowing us to stay on deadline.
One of the biggest changes for Good Karma aside from their branding was the restructuring of their website to be within 3 clicks of a purchase at all times, which was different from how their information-based website was set up.
A more dynamic layout with animations and presentation-style storytelling leads them through a more enjoyable purchasing experience.
While developing the strategy for Good Karma, we found some gaps in their branding and, with some creative direction, creating a fantastic experience that took Good Karma from JV to Varsity in the specialty foods market.
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