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Good Karma Foods and Chelsea & Rachel Co

Good Karma Foods

A group of normal people full of kind-hearted intentions. Good Karma Foods believes that little acts of good add up to happy hearts and warm smiles. That good food fuels good people, creating better communities and a brighter tomorrow. And they believe in food that is nutritious and delicious and lets plants shine.

PROJECT OVERVIEW

Good Karma had already been seeing success with their Plant-Based products, but they decided to expand and launch a new product line.

They also wanted to take the opportunity to change direction and create something dynamic for Direct to Consumer during this launch.

They Leaned on Chelsea & Rachel Co for strategy, creative direction, and as the experts on how to develop a customer experience and sales strategy.

When we started working with Good Karma, they had an information-based website, and their primary sales were to businesses. Their sales were good, but they knew they could reach more people with a strategy in place for bringing their brand online. 

We challenged them as a brand resulting in a short pause on the project, mid-launch, to flesh out their branding identity to create that memorable experience for their customers. The design team knocked it out of the park, and their amazing team as a whole pulled together and implemented it right away, allowing us to stay on deadline.

HIGHLIGHTS

A dramatic shift from a standard information-based website to a sales-producing eCommerce website.

One of the biggest changes for Good Karma aside from their branding was the restructuring of their website to be within 3 clicks of a purchase at all times, which was different from how their information-based website was set up.

We overcame shipping challenges with a store locator option, seamlessly integrated into the shopping experience.

A more dynamic layout with animations and presentation-style storytelling leads them through a more enjoyable purchasing experience.

A full revamp of their website design and branding during a product launch

While developing the strategy for Good Karma, we found some gaps in their branding and, with some creative direction, creating a fantastic experience that took Good Karma from JV to Varsity in the specialty foods market.

KEY METRICS TO NOTE

  • Increased conversion rate - before 0.42% After 2.07%
  • Sales increased 137% in a 12 month period
  • Site traffic increased 5.6% in a 12 month period
  • Pages per sessions increased 19% in a 12 month period
  • Bounce rate decreased 25% in a 12 month period
  • Organic Search Revenue increased 157%
  • Transactions increased 439%
  • Decreased cart abandonment in new users 200% from 70.93% to 58.63%
  • Decreased cart abandonment in returning users 194% from 66.25% to 52.80%

Copyright © 2021 – Chelsea and Rachel Co.