Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the context, then, when the goals of a business are defined, we make decisions on how to optimize those goals. This article is going to touch on the merits and effects […]
They say … You can’t teach an old dog new tricks. A leopard can’t change its spots. These sayings imply that something tried and true can’t be changed. And maybe in its most simplistic sense, it is accurate. However, I believe that there are always ways to take the trusted principles that stand the test […]
E-Commerce in 2019? Normally I could google, “2019 and eCommerce” or “online marketing for 2019” and the search would lead me to dozens of expert, and some not-so-expert, predictions for internet marketing in the coming year. But it’s been a bit of a challenge this year to come up with some definitive predictions for […]
Chelsea and Rachel…a perfectly balanced team. Well, here we are. It’s December already and the New Year is just around the corner. The coming year has special significance for the Digital Marketing firm of Chelsea and Rachel Co. The year 2019 holds the promise of being the best year yet for this fast-rising team […]
Shopify: E-Commerce in a box. It has never been easier for anyone with something to sell to create and launch an online business. There are over 120 e-commerce platforms available for an aspiring entrepreneur to use for creating their own business online. One of the most well-known, and arguably, the most widely used e-commerce […]
Customer Journey versus the Funnel Last month we looked at the model for the Marketing/Sales Funnel. Now we’re going to look at another marketing concept known as the Customer Journey. On the surface, these two may appear quite similar. But there are nuances that make them distinct. The distinctions are significant enough that it […]
Is there a need for a sales funnel in my business plan? Exactly what is a sales funnel and why would my business need one? In last month’s article, we looked at how the Digital Marketing Agency began and how it has evolved into what it is today. The intricacy of today’s eCommerce fundamentally […]
We Live In a Digital World…what does that mean? Most of us hear the phrase digital this or digital that several times a day. But, exactly what is digital? It’s a word used at nearly every level of communications today. The term digital, relative to technology, has not been around very long. And, less […]
I am sitting in this Southwest airplane flying home from my first Traffic & Conversions Summit in sunny (and COLD) San Diego. I would love to say that I am presently excited and inspired from the massive amounts of information downloaded into my brain, but I’m slightly perturbed that Southwest’s WiFi isn’t working at the […]
What is the Google Search Console? The Google Search Console, or Console, is a set of tools for webmasters, marketers, and SEO experts to monitor and evaluate a website’s performance in Google search results. It’s a free service offered by Google. The Console is a valuable tool for determining the success of your marketing […]
