The purpose of social media is to make authentic connections with real people. If your engagement is low, check out these social media tips.
Developing useful, original, content that builds trust with potential customers is at the heart of a successful content strategy. Find out how content marketing drives traffic and revenue.
Need to build and boost your business brand? Branding is so much more than just logos and images. Chelsea & Rachel Co. has a tried and true brand development strategy that works time after time.
Niche marketing is a marketing strategy that focuses on offering very specific solutions to a very specific group of consumers. When your specific product or service connects with a specific consumer need – you’ve just struck gold!
Trust is a major issue when it comes to online shopping. Explore five ways you can earn your customers trust. Be one of the good guys by being honest and focusing on your customer’s shopping experience.
Do you have the right mindset? It’s the dream of many to be in business for themselves. Find out why and how having a business mindset focused on success can make all the difference.
The year is nearly half over, and the eCommerce industry is doing quite well. A lot is going on… innovations, trends being established, statistics being
Welcome back! In this continuation of the discussion on Email Marketing, we will look at some of the specific details and tactics that go into
Why is email marketing the most cost effective? Isn’t email dead? No, email marketing is not dead. In short, when you send out emails
Optimizing Your Website for Maximum Results. Optimization is defined as applying analytical techniques to help us make better decisions. Using this definition as the
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