ABOUT UNFINISHED FURNITURE EXPO
Unfinished Furniture Expo is a small, family business located in Cortez, Colorado. In 2006, they closed down their brick and mortar stores and changed to an eCommerce business model. Their mission is to offer their customers endless creative options by selling, high-quality unfinished furniture at discounted prices. Unfinishedfurnitureexpo.com
MARKETING STRATEGY
Our work with Unfinished Furniture Expo focused on migrating their website from Yahoo eCommerce to a new Shopify site that is optimized for a seamless user experience. We developed a new brand, an updated keyword strategy and reallocated their ad spend for better conversion. These critical changes are driving up both traffic and revenue.
METHODS
- Optimized Google Adwords Spend
- Implemented SEO throughout the Shopify site
- Created a targeted digital ad campaign
RESULTS
36.48%
Revenue increase
over the last 6 months
29.88%
Growth in site traffic
over the last 6 months
