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Preventing subscription fatigue with Chelsea Jones from Chelsea & Rachel Co.
We chatted with Chelsea Jones, Co-CEO + Chief Visionary at Chelsea & Rachel Co., about strategies to help balance the routine and convenience of a subscription while still finding opportunities to bring creativity and fun to the customer experience to avoid consumer fatigue.
“The subscription businesses that are consistent in talking to their customers often and re-engaging with them, they are the ones that are winning and they’re winning by significant numbers to back it.”
