If you are planning to migrate to Shopify in 2020, you are not alone. Shopify continues to gain an expanding piece of the eCommerce pie. Businesses around the world have made more than $135 billion in sales on the popular platform.
And while migrating to Shopify is well worth the effort, there are a lot of things that could go wrong during an eCommerce migration project. Whether you migrate to Shopify from Magento, Big Commerce, Woo Commerce or some other eCommerce platform, our tried-and-true re-platforming process combines with best-in-class marketing strategies to take your online store to a new level.
Migrate to Shopify and maintain your SEO integrity
One of the most common concerns with eCommerce site migration is how to maintain (or better yet, improve upon) your valuable search engine rankings. It’s true that the changes you make while re-platforming your site can make your rankings vulnerable.
“Changing on-page content, failing to properly tell search engines where your links moved, and letting outdated pages get lost in an ever-growing crowd of content are all major SEO re-platforming mistakes,” according to Andrea Wahbe, Migration Specialist for Shopify. “There is no ‘one size fits all’ SEO re-platforming strategy. Every eCommerce business must carefully review your site structure, current performance, and your long-term goals.”
As certified Shopify experts, we develop a strategy that not only protects the progress you have made in driving traffic to your site but fine-tunes your SEO strategy to help you scale your business to new heights. In 2019, our managed sites enjoyed an average growth in sales of 55.3%. Visit our case studies page to learn more about the success our eCommerce clients are enjoying.
Getting ready to migrate to Shopify
Before we migrate your site to Shopify, we work through our pre-flight checklist that guarantees a smooth transfer:
- Make sure your store address, email address, and other store settings are up to date.
- Set up your billing information
- Setup logins for all staff
Importing all of your content and data when you migrate to Shopify
Most eCommerce sites have a lot of moving parts. We use the Cart2Cart app to import all your valuable information from your old site to your new Shopify site:
- Customer data
- Categories and tags
- Customer reviews
- Custom Fields
- CMS pages
- Blog posts
Faster than other migration apps, Cart2Cart can migrate about 5,000 entities an hour. And the best part is, your customers can continue shopping throughout the process with no loss of store functionality.
Organizing your Products after you migrate to Shopify
After the migration to Shopify is complete, the next step is checking your new store to make sure the product descriptions, images, categories, tags, and meta descriptions are all working properly. Shopify also makes it easy to develop product collections that make it easier for your customers to find exactly what they are looking for. We can create drop-down menus from your storefront that link to these pages. At Chelsea and Rachel Co., we specialize in optimizing eCommerce sites for the best user experience.
Behind the scenes work
In addition to all the upfront work associated with the content and look and feel of your site, migrating to Shopify will also include behind the scenes work like:
- Setting up your domain
- Setting up your shipping, refunds and returns policies and procedures
- Configuring your taxes
- Connecting your site to a payment provider