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Instagram Stories just launched and I will tell you how it is – I wasn’t happy, at first. Great, Instagram/Facebook, let’s just be like Snapchat. I was even super annoyed with the stories circles up top. Thanks, for ruining my favorite app and disrupting everything I knew.
Well, fast forward just one day. I am slowly coming down off that fence. I put on my marketing hat and began to think through how it can be leveraged for myself, our business and our clients. So I started to think through the tactics and the structure.
Here’s my short list of why I believe Instagram Stories is a better alternative to many other things than just Snapchat Stories for brands and businesses.
Instagram Stories For Businesses
- Use Posts for Images. Stories for Videos.
- More Tracking and Understanding
- Small Business Friendly